What is Influencer Marketing? Influencer Marketing is the practice of using social media sites like Facebook, Twitter and the like as a platform for businesses and small organizations to engage in a form of internet marketing known as Influencer Marketing. Influencers are individuals that use various social media platforms to publish reviews, content and interact with their communities. The most popular names in the Influencer Marketing industry are the entrepreneurs Jamie Lewis and Jordan Kahn, the comedians Chelsea Pereira and Katelyn Gaviria, and the actors Russell Simmons and Kevin Spacey. Influencers are usually celebrities that are respected in their respective industries for being an important part of their industry.

What is Influencer Marketing? Influencer Marketing is a type of internet marketing involving product placement and endorsements from influential digital influencers, individuals and companies who have an alleged expert status in their chosen field or subject area. These people often endorse products and services offered by a brand, but not necessarily the brand itself. They are paid a commission by the advertiser for their engagement in the campaign, rather than receiving any monetary compensation from the sale. As a result, many businesses and brands are willing to pay digital influencers to get involved in their marketing efforts as they believe the recommendations will be thoughtfully made and may even provide valuable business exposure.

How does Influencer Marketing work? This form of digital influencer marketing works when the celebrity or brand creates content for their fans on either Instagram or Facebook, along with a description containing keywords relating to the brand or product that they are endorsing. Once these users upload the images or videos on these platforms, the users in turn will share them with their networks, increasing the exposure of the brand or celebrity, and hopefully encouraging more consumers to purchase the product.

What is Social Media Influencer Marketing? Social media influencers are those that engage with their audience on various social platforms such as Instagram, Facebook and twitter. influencers also upload videos, images and text within their profiles, which consumers can then share with their networks. Social media influencers are also likely to be professional athletes, politicians or celebrities that have built huge followings on Instagram. Businesses can target these influencers with messages complimenting their product or service that will appeal to their target audiences.

What is Social Media Influencer Marketing? Social media influencers are often teenagers, young adults or seniors that use social media platforms such as Instagram, Facebook and Twitter to engage with their audience. Unlike traditional advertisers, social media influencers are not paid for their engagement; however, their recommendations can lead to sales, which is the main goal of influencer marketing. Some influencers receive payments for recommendations, while others in rare cases receive payments based on the sales that they directly generate.

So, why should you consider using influencer strategies? For any business seeking to make an impact on a large, established niche audience, influencer marketing can help you build a loyal audience that is highly engaged. Influencers provide businesses with the ability to create relevant and engaging content, which allows consumers to interact with the brands in a more direct and personal way. As a result, brands gain immediate engagement with a target audience that is looking to purchase their products or services. As a result, many businesses have found great success by leveraging influencers for their own benefit.