There are many examples of what is guerilla marketing in action. In Manhattan, promoters hand out free shots of liquor or wine while asking passersby if they remember the brand’s name. A small business owner drives around town with a billboard advertising work-at-home jobs. In Spain, two men offered women $100 to kiss them, and were arrested. In all of these cases, the company was able to spread the word about its camera.
While it may seem like a tacky tactic, guerilla marketing can have great effect. One famous example is a McDonald’s campaign. The fast-food chain placed life-size “messes” around New York to advertise its solution. Despite the ad campaign’s low-key nature, it managed to catch the attention of pedestrians. It was a brilliant use of the medium. This tactic isn’t just for brands either.
When considering a guerilla marketing campaign, it is important to determine the audience that will be targeted. Once you have established the target market, determine the goals of the campaign. If you are entering a highly competitive industry, consider an ambush campaign. This method can show competitors the benefits of your brand over theirs. It can be cost-effective but requires some risk. The best guerilla marketing campaigns inspire word-of-mouth, which can’t be measured. And while you’re at it, be sure to do it well.
Another example of guerilla marketing is public transportation. You may have noticed bus advertisements around town. Many of these ads are for restaurants and malls. Sometimes, they even include snakes, which squished around the bus. The point of guerilla marketing is to capture your clients in the mundane places they spend their time. But there are many other places to find creative guerilla marketing. It’s a proven technique for marketing.
While guerilla marketing is fun and exciting, it’s crucial to know what your goals are. Make sure your goal is measurable, timely, and reliable. Most businesses will be trying to increase brand awareness, but guerilla marketing campaigns can also be successful in generating sales. The key is to understand what your competitors are doing right and what’s not. This way, you can create a campaign that makes your brand stand out from the rest.
Luckily, guerrilla marketing doesn’t cost a lot of money. The real investment in guerilla marketing is your time and creativity. However, while it might seem like a fun activity, it also requires a significant amount of planning and investment. Before beginning a guerrilla marketing campaign, you should consider how your audience might react to it and the risks that could arise. A good guerrilla marketing campaign can lead to a newfound fan base for your brand.
When applied correctly, guerilla marketing can boost the public relations of a small business. When properly done, it can engage customers, boost leads, and establish your company as credible in the industry. It is important to remember that guerilla marketing is not for beginners. It takes creativity and creative thinking to make it work and make your business stand out. So, start thinking outside the box and get creative! You’ll be surprised how much publicity your business can receive through guerilla marketing!