5 Most Common Mistakes in Marketing
A: In general, the most common answer to the question “which of the following statements is true of marketing?” is, “yes”. Marketing is about getting people to take a product or service. Marketers believe that they must “promote” their offerings to succeed. That promotion means a few different things to varying people with different needs.
A: The first and foremost “statement” of marketing is that it is done to sell. There is more to it than that, but this is essentially the core of marketing. If a business is not doing that, it can’t succeed. This includes the sales staff of the business and anyone who works for the business. Everyone within the business has an important role to play in the successful marketing process.
A: The second most common “statement” of marketing is that it is done to build customer loyalty. Again, there is a lot to it than that. Marketing and building customer loyalty go far beyond the actual offering of the product or service. However, marketing does start that process. The goal of a business is to keep customers coming back to purchase more from the business over time.
A: The third most common statement of marketing is that it is done to drive new traffic to the business. Again, there is a lot to it than that. The actual offering of the product or service is part of marketing. However, the goal of marketing is to increase traffic to the site.
A: The fourth most common statement of marketing is that it is done to convince potential customers to spend money with the business. Again, there is a lot to it than that. There is no magic pill that you can take to get people to spend money with your company. But, you can use marketing to position your company as being valuable to the consumer. Also, marketing can help you sell your products and services to them on a personal level that builds trust and credibility.
A: The fifth most common statement of marketing is that it is done to convince customers to make repeat purchases. Again, there is much to it than that. The process of marketing includes many steps. One of those steps is building repeat sales. But, if you want to increase your level of customer loyalty, you need to be able to convince those customers to come back to buy from you time again.