Which of the following statements is true regarding marketing channels and channel intermediaries? A. There are two types of marketing models: sold sales and cost effective sales. Each type of model has different characteristics that lend itself to particular market situations; however, it is essential to understand which type of channel best suits a specific situation, the product being marketed, and the potential buyers of that product.

which of the following statements is true regarding marketing channels and channel intermediaries

B. There are three major types of products or services that can be marketed through direct sales: health care products, financial products, and technological products. Through these sales channels, one can sell or market the products or services directly to the purchaser and not via the sales force. The direct sales model has been found to be most effective for products that are less competitively traded and have a lower barrier of entry than some other models such as the cost-effective sales model.

C. Marketing channels and channel intermediaries should be evaluated on the basis of their effectiveness in generating sales for the company. These sales results should be compared to similar situations in the market to determine the degree of success. For instance, if a company markets only its top selling products through direct sales, and this model proves to be very effective, then this company should not change its strategy to promote more obscure products. Likewise, if an established direct sales channel does not generate enough sales, then it may not be worthwhile to increase the number of sales agents. Likewise, it would be foolish to increase the number of sales representatives if customers no longer prefer to buy the products through this channel. A successful marketing mix should be one that generates sales from various channels, each with an independent contribution of value to the bottom line.

G. Which of the following statements is true regarding marketing channels and channel intermediaries? H. A company’s marketing activities should be planned in advance. This includes establishing the tone by which the company will advertise, the types of messages that will be used, the timing of when advertisements will appear on a company’s behalf, and the types of sites that will host the advertisements. This planning process helps to ensure that a company has the right mix of marketing channels and media to maximize the benefits of its products and services.