Which of the Following Is Not Part of the Social Media Marketing Planning?
Which of the following is not part of the social media marketing planning cycle? Chances are, it’s probably not social bookmarking. But why? Chances are, you’re not part of a group that bookmark things, you don’t use Twitter, your RSS feeds are of no interest to you (unless you own a blog). And most likely, you’re part of an audience that has moved onto social bookmarking as a result of other services or products, or because they’ve gotten bored with the old way of social bookmarking.
If you’re currently part of this social media marketing planning universe, then welcome! I’ve got news for you: There’s a whole lot more to social media marketing than just creating a couple accounts and starting down the autoblogging route. You can take an approach that is similar to that used by experts, but it doesn’t mean that everything you do is automatically going to work for you. Instead, you need to be willing to think outside of the box (just a little bit) when it comes to promoting your business.
For example, when it comes to social media marketing, there is no one best way to attract traffic to your blog. Some people use Twitter, others use Facebook, and many still use websites like Digg and Reddit. While these may be fine choices for most blogs, what if you want to drive more traffic to your blog, but you don’t have the budget to hire an expensive webmaster to do it for you? This is where social bookmarking sites come into play.
Many people don’t realize how powerful social bookmarking sites are, and this is a huge advantage. There are tons of different social bookmarking sites, all of which share the common goal of providing a great content experience for users. However, they differ greatly in how their members can get involved with the process. Some social bookmarking sites simply act as a central repository for your posts/content, where others require an account before any action can be taken.
The best option out there for those who aren’t interested in spending any money is submission services. There are a ton of services available, but most of them only focus on a handful of social network accounts. Which makes the process of submitting content to dozens of different social websites very tedious, as well as very confusing for new users. By using a submission service, you can submit content to as many accounts as you’d like, making it much easier to spread your brand throughout the internet. This is the basic gist of social media marketing planning – getting your content to the right social media website so that you can start seeing results immediately!
In conclusion, I’ve given you some examples of what “traditional” marketing tactics are doing right now online. What I’d want to stress, though, is the fact that traditional marketing, when done correctly, can still play an important role in your overall plan. Whether or not you choose to incorporate social media marketing into your overall strategy is completely up to you. However, this is a great place to start!