Which Of The Following Would Be A Part Of A Firm’s Marketing Mix?
There are many marketing managers out there who struggle with finding out which of the following would be considered part of a firm’s marketing mix. The answer to this question will have a great impact on the future of your business, and can affect your customers in positive or negative ways. For example, how would you feel if you went into your favourite store to buy a product and were told that another product was available instead? This type of situation would immediately result in your customer becoming upset and likely leaving your shop in a negative way. You could, therefore, take the easy option of simply not selling that particular product in your shop and instead concentrate your energies on selling the more desirable products that are more likely to interest your customers.
If you were to ask an accountant which of the following would be considered a part of a marketing mix, he or she would most probably tell you that it is the quality of your customer relations. If you are able to build up a positive relationship with your customers then they are far less likely to turn around and say something bad about your business to other people, especially customers that you do not know. This is also true if you work with those people that you do know well. Therefore, it is very important to find a balance between the different elements of your marketing mix. It may not be easy to figure out which of the following would be considered a part of a successful marketing mix for your business, but if you spend some time working on it you will soon see what works and which of the following would not.
A quality relationship with your customers will always lead to customers turning around and being loyal to your company, whereas a lack of solid marketing mix and communication could lead to a majority of your customers turning their backs on you completely. Of course, your product or service has to offer something that your customers want or need to be attracted to your business, but you should never neglect the aspect of making your customer feel as if they are valued by your company. Even the least bit of thoughtful customer service can go a long way towards building a positive reputation for your company, so try to spend some time thinking about how you can make your customers feel valued by your company.
Customer service does not have to mean great service every single customer is going to get; there are times when a customer simply doesn’t have the time or patience to deal with a particular issue. You can alleviate the stress of a customer by handling any situation professionally. By handling even the most routine questions or concerns in a courteous and professional manner, you can quickly put the customer’s mind at ease and give them their money’s worth. After all, wouldn’t you want to get paid just for answering a simple question or correcting a problem that they may be experiencing? After which, wouldn’t you like to know that the quality of service that you are receiving will not disappear after you send them a check? If you are able to provide good service in every regard, this will go a long way towards ensuring that your business will be successful for years to come.
If you were to ever imagine yourself being an employee of a major corporation, you would quickly become familiar with the way in which they market themselves to the public. A good example of this would be the various television advertisements which are commonly placed in supermarkets, sporting goods stores, department stores, drug stores, etc. These advertisements are meant to let potential customers know that your company provides excellent services. So if a person comes into your store and sees one of these advertisements, what immediately follows is a feeling of being “sold on a company”. The actual phrase utilized within the advertisement may be “now how would you like to get promoted to a salesman?”
By taking the time to think about which of the following would be a part of a firm’s marketing mix, you can be assured that you are making the right choice. You need to be certain that the company you choose will cater to all of your individual needs. The last thing you would want to do is choose a company and marketing mix which will not be of value to you in the future. In order to make certain that you are making the right choice, you must spend some time consulting with people who have experience with the firm which you are interested in.