A common question that many marketing professionals face is which of the following represents the three major stages of a marketing plan? This is a very difficult question to answer because there is no one “right” answer. Each marketing plan begins with the outline or overall strategy. From there, each individual piece of information is chosen to fit the plan as it is developed. Often, these pieces of information are considered secondary, and there is no direct correlation between them and the overall plan. Here’s an example, if the plan begins with the statement that promotion of the product or service must be done in six different markets, with each market being broken into three sub-markets: local, national, and international then clearly each sub-market will need a unique approach, but they all must ultimately support the overall strategy to achieve the company’s goals.
The next stage of the process is where the plans get implemented. Of course, some of the smaller sub-markets will come into play during this stage, but the final push to success is often found in the planning and execution of the major business activities. At this point, it is important to note that every successful plan starts with the right organization. Without one, there can be no development of any marketing plan because no one is managing the group. It’s also impossible to measure progress.
Once the market penetration has been achieved through the various stages, and the plan has been evaluated according to its effectiveness, it’s time to make the changes that are needed. Perhaps one of the most difficult things for a new marketer to figure out is how exactly to increase market penetration. This is due to a lack of data on market behavior, which is especially difficult if the product is new. Successful advertising means finding the right message to deliver to the right market segment. If the message isn’t understood, no amount of increased market share can result.
Successful advertising strategies often center around creating new products or services. By starting with a product or service that hasn’t been explored yet, marketers can avoid making assumptions about what their target audience wants. This can be an exciting challenge, especially if one is not very familiar with how advertising should be done. However, the risk often outweighs the reward when it comes to launching a new product or service. Just remember, that successful marketers have used the process of change before, and the only thing that changes here is the venue. When looking at which of the following is the first stage of a successful marketing plan, keep this rule in mind:
When you have reached the stage of success, the goals for your business are now a firm requirement. Marketers need to work to achieve those goals, even when the consumer does not necessarily know where they should go next. Marketing plans should not be set at the moment the marketing goals have been reached, but instead after the goals have been reached and the market has expressed its opinion as to where the next step should be taken. It is at this point that a strategic plan must be developed to ensure the future success of the business.
The first stage of a successful marketing campaign involves gaining a target audience. In order to gain a target audience, a business must market itself to the right audience. Sometimes this is accomplished with the assistance of experts who specialize in the target market, and sometimes it is accomplished through sheer determination. Regardless of which of the two methods is chosen, though, it is important for marketers to realize the importance of reaching out to the correct market and, once it has been determined, developing a long-term marketing strategy that will continue to reach out to new consumers on a regular basis.