An Introduction to the Marketing Mix Analysis
Which of the following tasks would be included in the overall marketing mix? Which marketing activities should you include in your overall plan to achieve the business objectives? The marketing functions are many and vary by the nature of the business. However, all marketing functions have one thing in common: they provide the information needed to support the overall business strategy. For example, the marketing function could include:
In order to select the which of the following tasks would be included in the marketing mix, a company must consider the objectives of its marketing activities. It must establish the products and/or services that will be able to meet the market requirements. It is then necessary to evaluate various distribution alternatives to determine the best method to get the product to the customer. After determining the distribution channels, it is necessary to assign tasks to the different workers responsible for carrying out these activities. Finally, it is necessary to assign a specific worker(s) to carry out the evaluation of various strategies to identify what resources are required to achieve the objectives. It is also necessary to identify the activities that are not very relevant and may be transferred to another worker who is better equipped to perform the assigned task.
The evaluation of various distribution alternatives to determine the best way to get the product to the customer involves several processes. The first process identifies the distribution channel(s) that are most likely to sell the product. These distribution channels could include retail stores, neighborhood stores, direct sales companies, wholesalers, manufacturers, distributors, supermarkets, online stores, etc. The next process identifies the product that will be offered to the target customers. The product could be a single product line or a mixture of products. Again, the choices could include common household goods, restaurant products, medical supplies, toys, etc.
Which of the following tasks would be included in the marketing mix? Evaluating the marketing mix to determine which of the following activities should be assigned to the individual or team: Marketing Strategy Development, Customer Strategy Development, Sales and Marketing Strategy Development, Marketing Research and Development, and Executive Search and Development. Of these, the Marketing Strategy Development should be carried out by a separate team. The Customer Strategy Development team should carry out the Customer Strategy Development.
The third phase of the question focuses on whether or not the activity should be carried out by an individual or a team. This can be answered by saying yes if the activity is required by the company, which is in the case of a business firm. Otherwise, it is not required. However, if an individual is assigned this responsibility then he/she should be skilled enough and trained adequately in order to perform the task. Otherwise, the activities should be carried out by the team. Otherwise, the company should perform them.
The fourth phase focuses on whether or not the activity should be carried out during the working hours or at night. In the working hours, the marketing mix analysis should be performed. If it is then, it means that the marketing activities should be scheduled as part of the daily work schedule. However, it should be noted that it is possible to carry out the above activities at night especially when the office is vacant. This is because there are many activities which need to be performed during the night, including telephone conferences, webinars, etc.