Which of the Following Is Not Part of the Social Media Marketing Planning?
Which of the following is not part of the social media marketing planning cycle? I’ll give you one guess. Unless you are on the cutting-edge of this highly influential marketing channel, probably none of them are. Yet for many of today’s entrepreneurs, they become integral to their overall business strategy. Social media, as any experienced marketer will tell you, is the key enabler to a successful marketing campaign. While it does not yet have the ability to trump traditional methods of advertising like television or print, it is certainly no slouch when it comes to boosting sales and brand awareness.
In fact, many of the most effective and in-demand services these days happen to be found on social media. Facebook, Twitter, LinkedIn, YouTube, MySpace – they are all players in the vast and largely untapped social media marketing market. In fact, some would argue that more services and products being offered online today are becoming available via social media outlets such as Facebook. For entrepreneurs seeking help with their social media marketing, it’s helpful to first gain a basic understanding of what these sites actually are, how they work, and how they can help a company’s business. This article aims to provide that understanding.
In basic summation, media marketing is the promotion of products, ideas, and companies through media in either real life or online mediums such as blogs, podcasts, videos, or even forums and discussion groups. Social media marketing (SMM) is part of the overall SEO (search engine optimization) package. SEO is, of course, a time-consuming process involving lots of back-end web development and months of testing to ensure everything is optimized well enough for the various search engines. SMM is generally short and focused on improving visibility, accessibility, and user experience for businesses and organizations.
Social media sites are among the most popular online destinations today, visited by millions and used by millions more. These sites are quickly becoming the most commonly used destinations for businesses, organizations, and individuals to connect, share, and explore information. Some sites are used for commercial purposes such as increasing brand awareness and attracting customers while others are used for personal purposes such as communicating with friends and family, participating in conversations online, and connecting with old friends.
Although some businesses and organizations may use social media networking to communicate internally, it is a good idea to include SMM in overall business strategy planning. Many companies today are turning to SMM to drive business growth, improve customer satisfaction, expand their market share, increase revenue, reduce costs, and even reduce customer loyalty. In fact, nearly half of the internet users have access to a social network such as Facebook, which has more than 800 million users. With this much usage, businesses are realizing the importance of which of the following is not part of the social media marketing planning:
Which of the following is not part of the social media marketing planning? The answer is not media marketing at all. SMM is an important tool in your overall business strategy planning. However, don’t make the mistake of thinking that it’s the only way to get your message out. You should still be using traditional media marketing such as print, television, and radio, just add social media marketing to the mix to ensure that you reach your target audience.