What is Relationship Marketing?
What is relationship marketing? It is one of the fastest growing marketing channels on the internet today. Relationship marketing is a unique type of direct response advertising that focuses on customer satisfaction and loyalty rather than cold, hard sales deals. The key to successful relationship marketing is building long-term, mutually beneficial relationships with your customers. Your ultimate success depends upon it!
The concept of what is relationship marketing is simple – instead of driving traffic to a website, you send your visitors (also known as “customers”) to an interactive page on your site that delivers pre-written, high quality, helpful information about your product or service, along with other helpful content that your current customers will find irresistible. Once your visitor completes the action requested on the squeeze page, you capture their name and email address, which you list for future reference. The idea is to create a warm lead generating system that allows your current customers to stay on your mailing list, while providing great value to prospects who want to receive more detailed information from you. So how do you make what is relationship marketing work for you?
Building relationships begins with your own actions. As a relationship marketer, you must make it your business to understand that the customers you want to build are the people who have most need and desire from your product or service. It is impossible to satisfy all of your customers; therefore, you must prioritize whom you seek to serve. You must identify the needs of your customers in the most essential ways. This can be done by understanding the demographics that make up your customer base. This understanding will allow you to make connections with your target audience, as well as with organizations and businesses that already serve their niche.
Building relationships with your customers and prospects is a multi-faceted effort. First, you must be willing to listen to what they have to say. By doing this, you will gain their trust and their respect. You must then take these sentiments and transform them into a desire to connect with you in some fashion. Most importantly, you must start connecting with these prospective clients through the medium of social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest.
What is relationship marketing is also about creating lasting relationships through the mediums most relevant to you. This will give you an edge over your competitors because you will be positioned as the expert in your industry, thereby proving to your customers that you know what you’re talking about. These same customers need and will reward you when you prove time and again that you are the go-to destination for what they need and want. With this knowledge in your marketing campaigns, you will build more credibility in your field.
Finally, what is relationship marketing is all about creating long-term value and superior results. If you follow this basic principle in your interactions with your customers and clients, you will see both improvement in the quality of your services and ultimately your bottom line. In fact, this strategy is what is known as brand loyalty. It is through this strategy that businesses are able to maintain and grow their customer base for years to come – a strategy that ensures long-term customer acquisition and retention.