Marketing is a critical component of any business’s success. Without a solid marketing strategy, businesses struggle to stay afloat in today’s consumer-oriented market. This requires not only a well thought-out marketing plan but also a strong commitment from the top of the management team to execute it to perfection. In order to help organizations achieve their marketing goals and objectives, a marketing manager must be very organized and skilled in many disciplines. Read on to find out what a marketing manager does…
The primary responsibility of a marketing manager is to create strategies and tactics for successfully promoting the products or services of a business. He or she then must figure out how to implement those strategies and tactics into everyday operations. Marketing managers often take charge of creating promotional material for a company’s brand or product line, as well as monthly magazine advertisements. Other responsibilities may include creating sales projections, analyzing competitor sales trends, analyzing market competition, researching and testing new media, and evaluating the financial results of a company’s marketing programs.
Marketing managers also collaborate with other department heads, as well as key executives from other departments within an organization. These individuals are called strategic partners, and all have different roles to play in the creation and execution of a company’s marketing strategies. Marketing managers are responsible for communicating the strategies and tactics of the marketing team to key decision makers in the company. They also ensure that the strategies are being implemented by everyone within the company on a daily basis.
Marketing managers also have the ability to coordinate efforts between various department heads and executives. This allows them to implement the most efficient strategies and tactics, while also providing timely feedback to their managers. Responsibilities include creating promotional information for company websites and store fronts, creating customer loyalty programs, analyzing competitor sales trends, creating and implementing employee incentive programs, researching and testing new media designs, developing new packaging designs, and analyzing customer service and satisfaction.
Other duties may include working with public relations departments, as well as hiring and training marketing employees. In some companies, there is a need for managers to expand their scope and responsibilities to include planning and creative strategy for advertising campaigns in other countries. In addition, managers may be required to coordinate advertising efforts with other departments, such as finance, human resources, and the sales force. In order to accomplish these tasks, they will have to develop creative and innovative marketing strategies that target key demographics and geographic areas. They will also need to develop marketing plans that include long-term goals and a timeline, as well as short-term goals and deadlines.
The responsibilities and positions that a marketing manager can hold vary depending on the size of a company, as well as the budget of the company. In some instances, the company may decide to outsource positions to agencies or outside consultants to take care of some of the more intricate tasks. Regardless of which roles are involved, however, the marketing manager will be responsible for making sure that the company’s budget is in accordance with its needs.