A question that I get asked a lot from newcomers to the world of internet marketing is which of the following is a core aspect of internet marketing? The list could go on endlessly, and each answer would be equally as good. I would however say that any one of the following is an absolutely essential element of your online marketing efforts. Without any of them, your efforts would be futile. So in this article I will highlight the five most important elements.
Traffic – The number one priority of traffic generation is finding people who are looking for what you have to offer. How you go about this is entirely up to you. Some people use search engines such as Google. Others will buy advertising space on popular websites. And then there are others who use social networking sites such as Twitter and Facebook to promote their businesses.
Quality content – The more unique the better, because more people are likely to value your content and follow you. But remember, the quality doesn’t just stop at articles. Make sure you have great web pages and graphics as well. The layout of your site should be clean, simple and navigation orientated. Visitors should always feel like they are welcome at your site, and always seek to learn more about what it is you have to offer.
Support – This is perhaps the most important component of internet marketing. You need to have a dedicated customer service department and provide help and support for every visitor to your site. By providing great content and great value, you are showing people that you are there to help them. Help them find out more about you and your business.
A final point to make is that when it comes to visitors to your site, remember that some will never come back. These are people who visit your site for one purpose only – to leave. Others will stay on your site to read more about you and what you have to offer. They may buy from you or sign up to receive information. Some people will simply click away.
So which of the above is a core aspect of internet marketing? To put it simply, traffic is the most important part of your online marketing strategy. If you have good traffic to your site, then you can create a very effective marketing strategy and enjoy great results.