The statement “The relationship between the agent and the customer/consumers occurs at a point in time when the marketing intermediaries take the lead from the agents and customers.” can be taken to mean that the direct marketing channels are always the best for selling the product. However, this is not necessarily true. There are some exceptions to this general principle and in this article I will discuss the one that most directly affects the success of an indirect marketing channel like eBay or through specialized web sites.
In order to understand which of the following statements about marketing intermediaries is true, it is important to first understand what marketing is. Marketing is the process by which organizations build customer relationships. In essence marketing is a form of interaction between organizations and their customers. A marketing strategy is therefore a plan for maximizing the value of customer relationships and developing new ways of engaging with existing customers. These strategies must take into consideration the goals of the organization and the resources available to them. Marketing strategies also take into account how to get new customers and how to keep existing customers satisfied.
The next one of the statements about marketing intermediaries is that the distribution must contain at least one marketing intermediary. The distribution must contain at least one marketing intermediary, because there are times when it makes sense for organizations to have one primary distributor and multiple secondary distributors. If the distribution contains more than one distribution point then the organization is limited to one type of marketing agent and this limits the types of products that they can sell. Distribution also represents a way for companies to control the sale of their products. As such it is essential that the distribution must be well controlled.
The third and last one of the statements about marketing intermediaries are that the distribution can take various forms. Distribution can take various forms in addition to distribution through intermediaries. Distribution through intermediaries, as stated before, limits the types of products that an organization can sell and, therefore, the types of people that they can market to. Distribution through intermediaries can also take the form of direct marketing or the Internet. Direct marketing allows for people to interact directly with a business.
The fourth and final one of the questions is: What are the costs added by marketing intermediaries? The costs involved in marketing intermediaries usually exceed the costs added by the distributors. This means that they add a cost that is equal to the amount of money spent on the marketing intermediaries multiplied by the number of sales that result from that sale. In the United States, intermediaries have been shown to add substantially to the cost of a product or service. This means that most, if not all, cost added costs are passed on to the end consumer. In short, marketing intermediaries usually cost consumers more money than they would otherwise spend if they sold the products or services directly to them.
As you can see, this overview provides a clear picture of which of the following statements about marketing intermediaries is true. It also provides an explanation why intermediaries exist and why they frequently exceed the cost of distributing their own products or services. You should now understand the reasons why the cost of marketing by intermediaries often exceeds the cost of the marketing channels. To sum up, intermediaries provide a service for which they receive a fee and they typically charge higher costs for that service than they would if they sold directly to customers. This means that they often receive a profit that is a multiple of the cost of their services, which means that they make money off of the products or services sold directly to the customer.