Your Friend Is Developing a Marketing Strategy For Her Hair Business
Your friend is creating a marketing plan for her upcoming new business. What should she include in this strategy? She has obviously spent a lot of time thinking about the details of her business plan and making sure that all the bases are covered.
She has decided which products and services will be offered, what will she sell, where the packaging and printing will take place, and how the whole operation will run. However, there is one very important detail missing from her plan. Why is this important?
This is important because it relates to her unique situation as a single woman with no family or personal network to help support her new business. Your friend may be successful at what she is doing now. However, what if she did not have access to customers like she did when she was working at her current job? Would she be able to sustain the level of service and quality she is providing now? The answer is most likely no.
As your friend is focusing so much time on her new business, she is neglecting to devote some of her time to growing her personal business as well. For example, if she is marketing hair styling services when she has plenty of clients to do it for, she will be more motivated to work on the branding aspects of her business and expand her services. At the same time, if she has not taken the time to build up her own list of email contacts, she may not be as effective in her efforts to market her new service. She may even find that she cannot maintain enough leads to stay in the black.
If your friend is developing a marketing strategy for her new venture, the first thing she needs to do is take the time to identify her target audience. This is critical because people need to know who they are buying from. A hairdresser can provide beautiful hair but if her clients are people who cannot afford to pay a lot for their haircuts, then the business will never be very profitable. Your friend needs to know who she is marketing to and how she is going to reach out to her potential customers.
Finally, your friend is probably spending a lot of time away from the computer because she is marketing her service on the Internet. However, there are some challenges associated with this type of marketing strategy. First, she must determine whether her website is search engine optimized (SEO) friendly. Search engine optimization (SEO) is something that any SEO professional will tell you is vital to the success of any online business. Second, she has to make sure that she gets lots of link building done so that she can get herself to the top of search engine results pages (SERPs). Finally, she needs to spend lots of time writing articles and blog posts to keep her business visible online.