Marketing Management is not what you think it is. When you are told you should “do this, do that, and do the other”, what you may actually be hearing is “Do this but do it this way”. It is very hard to know what is what in terms of marketing management because the field is always changing. The purpose of this article is to give you an idea of what are the four Ps of Marketing Management. Marketing is an ongoing activity that requires resources and time. There are many marketing strategies; however the four Ps.
The first item on the list is “New Marketing Campaigns: Marketing involves the creation of new marketing campaigns. The new marketing campaign consists of the development of a new concept, research and development, testing, modifying or improving the present design, and finally the implementation. This is also known as innovation. The reason why new marketing campaigns are developed is because the old ones aren’t working. This is also why some successful companies will have a “clean slate” when it comes to marketing; they had previously developed successful campaigns that they didn’t need to test again
Number two on the list is “Social Media”. Social media is marketing that involves creating a connection to your audience through social media. Examples of popular social media are Twitter, Facebook, LinkedIn, and YouTube. There are many ways to connect with your audience through these seven Ps, but if you want to reach the biggest, most effective audience, then you need to be using all seven Ps of marketing.
Number three on the list of the four Ps of marketing is “testing & tracking”. Testing & tracking allows you to determine if you have an effective campaign, you can identify problems, find out what works and what doesn’t. In other words, you can figure out what your customers want and need, and find out how to deliver. It’s important for you to understand the success of your marketing campaigns and measure them constantly.
The last item on the list of what are the four Ps of marketing is “project management software”. Project management software can be anything from an Excel template to an online website. It is software that will help you manage and coordinate all of your marketing campaigns. Once you learn the meaning behind all of the different Ps, you will be able to utilize all of them effectively for your business. You will have more time to focus on running your business effectively!
Now that you know what are the four Ps of marketing, what are the seven Ps of project management software? You need to use all seven Ps for success. This means that you must learn to manage your time effectively and project your tasks accordingly. Time management is a major component of project management software. Therefore, make sure that you incorporate the use of time management with all of your marketing campaigns.