What Does Marketing Mean?
A definition of marketing had never been considered as an academic abstract. However, any attempt to define marketing as something was just a mere conjecture. Well, in this short article, we’ll take you step-by-step through how to really understand and understand what does Marketing actually mean. It’s not as hard as it may seem!
The first step to understanding what does marketing mean is to be aware of what it isn’t. Marketing is not, nor has it ever been, a science that can be duplicated. It is more of a skill set. If you understand what the customer wants, then you can provide them what they want. And if you are willing to work towards getting what the customer wants, you then need to be able to deliver that product or service as quickly as possible to achieve a high rate of customer satisfaction.
Now let’s take a look at what does marketing really mean. For many marketing gurus, the first step towards a fulfilling marketing career is market research. Market research is the process of discovering what the customer needs. This involves knowing what the competition is doing, what the tastes of the customers are, what they want, what they expect from a product and much more.
So, what does marketing mean? Market research is very important, but not nearly as important as good service management. Good service management is equally as important as market research. If you can’t measure what your services are worth, how do you know if they are worth the prices that people are charging? Or if they even exist to begin with?
As an example, if you have a landscaping business and you ask a customer “How much would it cost for you to have a landscaping company to send out a truck with a truckload of soil and plants last week?” While your landscaper might be able to provide you with a rough quote, the actual cost of the work will be determined by a whole variety of factors, including what is needed, what the customer wants, what the budget is, what the quality of the work is, etc. These things are all important in making good marketing decisions.
In closing, what does marketing mean? Marketing is the process of anticipating what your customer needs profitably, then meeting that need. That needs to be in line with what the customer is wanting or expecting. Then to make a sale, the product or service has to meet or exceed that demand, in a manner consistent with the way that customers have been purchasing previously. It is also important to remember that marketing, although a science, is a skill and cannot be learned without experience. The more you learn about marketing and what works and what doesn’t, the better off you will be as a business owner.