What Is Email Marketing? A Beginner’s Guide
What is email marketing? It is an act of sending a promotional message, usually to a targeted group of individuals, via email. In its most comprehensive sense, each email sent over the internet to a prospective or existing client can be described as email marketing. However, it also encompasses other uses of emails such as for product promotions, advertisement, marketing etc. It also involves the use of electronic mail to send unsolicited advertisements, solicit donations or make sales. Whatever the nature of the email communication, it is important to recognise that it is part of a well-defined marketing practice.
Email marketing strategy is a powerful instrument used by small businesses to promote their products and services. The sheer scale of the internet and the worldwide volume of internet users makes it possible to reach out to countless numbers of prospective customers. Email marketing strategy has therefore become one of the most effective tools used by small businesses to extend their reach and promote their brand. Small businesses are increasingly aware of the potential in reaching out to a potentially larger number of potential customers, which allows them to offer more products and services at a lower cost. In addition, this type of internet marketing strategy provides a low-cost way to communicate with prospective customers.
However, there are many aspects of this strategy, which can prove challenging and frustrating if it is not carried out effectively. For example, many small businesses find it difficult to select appropriate email templates which attract and retain the interest of their target audience. Some may even be stymied by the inability to access and successfully integrate these email templates within their existing web design infrastructure. A further challenge faced by many small businesses is maintaining an updated and compelling email list. Although digital marketing automation software packages have come up with solutions to address these issues, these are often complicated and require technical expertise on the part of the business owner.
In addition to email templates, the use of social media platforms such as Facebook and Twitter is also necessary to make a difference. Both these sites can allow you to create relevant content which you can then share with your prospects and potential customers. Additionally, a high quality article directory such as EzineArticles can provide you with valuable back links, which can help boost your search engine rankings and improve visibility of your online presence. This is another factor which proves difficult for a smaller business who cannot afford to spend a large amount of money on advertising.
Another key challenge for many is engaging with their audience. There are two ways to do this – through creating informative content and offering advice or recommendations. Although it can be tempting to simply send every customer a generic sales letter, the latter approach will not necessarily lead to successful results. Instead, if you want to ensure that you receive positive responses to your emails, you should provide genuine information that your audience wants to read. One of the best ways to do this is to encourage interaction between your readers. Providing something new or surprising will prompt your audience to share or comment back and this will help to build a positive reputation for your company.
Email marketing can prove extremely effective and many small businesses will benefit from the guidance offered by internet marketing specialists. However, there are a few things which can prove a hindrance when attempting to use this tactic. One of the most common problems experienced by many new marketers is that they become addicted to sending unsolicited bulk emails to hundreds, or even thousands of recipients, in an effort to boost their sales figures. If you are one of these people, then it may be time to take a step back and learn how to avoid some of the common mistakes that are commonly made.