What is a Marketing Manager?

Marketing management is an organizational field that focuses on the practical implementation of marketing orientation, theories and practices within organizations and businesses and over the allocation of a company’s marketing resources to the different marketing functions. Marketing management therefore is also known as strategic marketing management. It pertains to the strategic planning, organizing, executing and controlling of marketing activities and the allocation of scarce corporate resources to promote and sell merchandise, services and ideas. There is also a need to address the issues of valuation, pricing, risk and accountability that are crucial in the effective management and the allocation of resources.

The marketing manager must possess expertise in various approaches, methods, materials and products used in marketing. He must be able to understand and analyze the changing customer needs and interests and be able to translate them into concrete marketing strategies. A strong command on finance, accounting and statistics is also very important. A marketing manager must be an excellent team player and he must have sound managerial and leadership skills to deal with issues and challenges facing the marketing department.

In today’s competitive world, there is a constant search for effective and efficient marketing managers to bring out brand awareness, launch new products and services and create brand loyalty among customers. A marketing manager should be capable of developing and managing a brand image that will resonate with consumers. A brand manager should be highly skilled in creative branding, strategy and image development. He should be capable of conceptualizing and implementing strategies that will build consumer trust and confidence in the brand. He should be adept at identifying the target audience and creating and developing campaigns that will resonate with these target consumers. The marketing manager should be able to monitor and measure the effectiveness of these marketing campaigns.

Social media marketing is one of the most effective strategies to boost the business and increase visibility and traffic. A good marketing manager should make sure that social media strategies are developed according to the type of business and brand being served. For example, an entrepreneur launching a food franchise should consider using Twitter, YouTube and Facebook as part of their marketing campaign. For fashion brands, the ideal strategy would be making sure that the various social media outlets cater to their target demographic.

Digital marketing strategies explain the three main areas to consider when planning a digital marketing strategy. First, a strategy should explain what the product or service will provide and why the customer should buy it. Next, a plan should describe how the product or service can be delivered – from website to bagging the customer’s attention and then delivering it. Lastly, the digital marketing manager should explain the potential pitfalls as well as the means to avoid them, such as the importance of social media. The digital marketing manager should be a skilled communicator who is capable of explaining the product or service in simple, understandable terms that appeal to all generations.

All three components of what is a marketing manager would help create comprehensive campaigns and deliverables. However, the creation of comprehensive marketing strategies requires knowledge, skill and experience in the area. Marketing managers are required to be innovative and continuously develop their skills to come up with the most comprehensive marketing strategies. These skills and abilities can be acquired by attending marketing conferences and training sessions, reading marketing research and journals and by immersing oneself in other fields that touch upon this field.

The Marketing Concept is a powerful management principle that has shaped how many of the leading companies conduct their business. The concept states that customer value is more important than any other factor and that marketing to customers should be centered around offering the greatest customer satisfaction. Companies that place a premium on brand building are consistently ranked number one in customer satisfaction polls. These companies understand the need for consistent customer service and the importance of building a positive reputation.

The marketing mix consists of a variety of elements working together to create the customer relationship that is desired. The marketing mix includes a solid product or service, a good price, a good website, effective communication and, of course, the opportunity for a customer to develop a relationship based on trust and credibility. It is this strategy that helps to determine a company’s profitability. All of these elements must be in place if a company is to have the long-term success it desires. A company that ignores one or more of these elements will find its profits diluted by the high cost of maintaining a strong marketing mix.

What is the Marketing Concept really all about? Many companies view the concept as a marketing guideline with little thought to the actual implementation of the guidelines themselves. Often, these companies hire consultants who believe that creating the perfect marketing strategy requires them to spend countless hours on analysis, planning and implementation. While this may be true for some businesses, most marketing strategies can be implemented with little-to-no input from the primary stakeholders. With the proper research and assessment of a company’s current market position, a comprehensive marketing concept can then be developed and implemented to create the maximum return on investment.

One of the most important aspects of the Marketing Concept is that it recognizes that customer value and satisfaction are interdependent. There must be a correct balance between strategies that develop customer relationships and strategies that encourage the development of those relationships. It is impossible to achieve both at the same time, and what is the best method for doing so? An effective marketing strategy that engages customers in an active process of discovery is the one that develops both customer satisfaction and customer loyalty.

As a general rule, it is important to take into consideration that what is the marketing concept is not necessarily a one-size-fits-all approach. The concept works well when applied to either a short-term or long-term perspective, but it is important that both short-term and long-term results are taken into consideration. A company that is able to maintain and improve on its results through the use of its marketing strategies will in turn experience significant customer value creation. This process requires the company to look at its marketing history, determine what its customers really want and then work towards providing what they want. Companies that fail to take this approach fail to realize the significant impact that what is the marketing concept can have on their overall profits and ultimately their business operations.

A successful marketing strategy that incorporates value creation within the context of a long-term plan requires that the company take a holistic approach to evaluating its own current marketing mix and develop a strategy to incorporate these new priorities as they arise. Integrating what is the marketing concept into a business’s plans requires that the company take into consideration what customers want and what they need before developing any type of marketing strategy. In this way, the concept helps to ensure that what is the marketing concept really means something and that it can make a difference to the type of profit that is being achieved by the business.